Professional Sports

archival & heritage services for
Professional Sports
Heritage Werks is the leader in creating heritage programs for MLB, NBA, NFL, NHL and collegiate sports teams. We understand the demands of supporting world-class programs, from enhancing the game-day experience to programming new stadiums, strengthening partner platforms and fueling fan engagement and new content and revenue streams — we do it all.
we’re not librarians
WE’RE BRAND ACTIVATORS
Our services combine the best practices of institutions like the National Archives and the Smithsonian Institution with the sophisticated tools and ideas of a modern agency. We’re not just archivists. We’re brand activators who fuel the way teams connect with fans and communities and how employees connect with each other.
our Services include:
- All-inclusive annual programs to manage, mine, activate, and monetize team heritage
- Web-based digital archives to provide real-time, enterprise-wide access to content
- Game day workflows to capture history as it happens
- Archival preservation, storage, and digitization
- External content mapping, discovery, and acquisition
- Content curation, intellectual arrangement, and metadata tagging to fuel access and use
- Heritage programming master plans
- Interactive heritage experiences and new stadium programming
- Social/mobile content
- Program development
- Creation of sponsor assets
Heritage at Work
The Heritage Werks team combines the expertise of highly trained archivists with brand strategists and communicators who are experienced in working with some of the world’s most respected organizations.
Why Choose Heritage Werks?
We provide cost-effective all-inclusive annual programs to manage, support, and activate your heritage.
We actively engage our clients throughout the archives planning, development, implementation, and ongoing management process.
We ensure value and ROI. We understand that any investment in an archival program must be supported by a valuable business case and a return on investment, and we will collaborate with your teams to ensure both are established and met.
We bring a high level of excitement and enthusiasm to every engagement.