Heritage Werks is the heritage agency for sports, brands and entertainment. We’ve built our team by recruiting talented people from professional sports teams, DOW 30 corporations, the Smithsonian Institution, presidential libraries, top creative and experiential agencies, broadcast television and more. And we bring fresh ideas from all of these experiences to our clients for a unique approach to heritage and archival services.
meet our team
Founder & CEO
Before founding Heritage Werks in 2009, Keir held global roles at several WPP agencies. He knows the ins and outs of everything from interactive marketing to reputation management, branding, sponsorships, corporate communications and community relations.
This unique combination led to Heritage Werks, an innovative content company driven by global marketing know-how.
Charlie is best known as the co-founder of Genesco Sports Enterprises, where he and partner John Tatum represented Pepsi, MasterCard, Motorola, Coors and many others in negotiations with almost every pro sports league, team and property in the U.S.
At Heritage Werks, Charlie helps sports teams and top brands across multiple industries realize the power of their heritage through optimized and accessible archives.
SVP, Archival Services
Debbie is one of the most experienced archivists in North America. She started her career at the Smithsonian Institution and since then has developed, preserved, cataloged, refined, digitized, benchmarked and managed hundreds of archival collections for some of the most respected brands, institutions and individuals in the world.
Debbie leads the Heritage Werks archival team, bringing fresh ideas to archival services for corporations, brands, professional sports teams, celebrities and more.
Chief Financial Officer
Valerie has led the Financial and Human Resources teams at Heritage Werks for more than a decade – guiding the company from a small entrepreneurial start-up to a global leader in the discovery, management and monetization of heritage. Prior to Heritage Werks Valerie served as a senior executive at Arthur Andersen, Baxter and Cardinal Health. Her career spans more than 30 years in financial management, business leadership and corporate strategy with a focus on employee satisfaction and customer success.
Chief Revenue Officer,
Sports & Entertainment
With a sports background that includes work for the Washington Football Team, Premier Partnerships and CAA, Jesse joins Heritage Werks from Endeavor where he most recently led their college naming rights division. He has matched many of the biggest brands with the most iconic teams in sports.
Jesse manages our portfolio of professional and collegiate sports teams and entertainment properties, leading strategy, development and sales as well as new client development.
VP, Client Services
Nicole has deep expertise in identifying and solving clients’ challenges. With a background at boutique creative and digital agencies serving major media and Fortune 100 companies, universities and more, she seamlessly integrates our services into clients’ operations.
VP, Operations and Media
With a background in broadcast media, Ryan understands what clients need to tell their stories in a 24-hour-news-cycle world. Ryan directs cross-functional teams of professional archivists, technologists, project managers and digitization specialists at Heritage Werks to develop new and innovative solutions that keep our clients on the forefront of an evolving digital world.
We’re experts at guarding and using your heritage to tell stories and build value
Our talented and diverse cross-functional team includes archivists, brand and sports historians, digital asset management experts, brand and experiential strategists, writers, and experts in naming rights and other revenue opportunities.